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And the Oscar spot goes to...

By Published on .

ABC will improve on last year's $62.4 million total advertising take in this year's March 25 Oscar award broadcast-"The 73rd Annual Academy Awards"-but not by much. Since the TV ad market collapse, advertising executives said, it's been difficult for ABC to ink deals at its price of $1.4 million for a :30 spot, up from $1.2 million the year before. A telling sign is with two weeks to go before the event, advertisers are now buying single commercials. In previous years, ABC stuck firm to its stance of selling multiple spots. One executive close to ABC said the network held firm to its price, which is why two spots were still unsold at presstime. Here's a list of some major advertisers:

see publication for table

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