Pepsi-Cola Co., Purchase, N.Y., is casting country singer Faith Hill as the latest celebrity to appear in Pepsi's "Joy of Cola" campaign, with a spot breaking March 26 during ABC's Oscars broadcast. Ms. Hill will appear in the Joe Pytka-directed commercial with "Pepsi Girl" Hallie Eisenberg. BBDO
Worldwide, New York, handles. Other celebs that have appeared in the campaign include Marlon Brando, Aretha Franklin, Isaac Hayes and Ricky Martin.
Copyright March 2000, Crain Communications Inc.