OTC Rogaine

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Pharmacia & Upjohn introduced over-the-counter Rogaine For Men and Rogaine For Women nationwide. "The availability of OTC Rogaine is welcome news for the millions of men and women in this country who experience common hereditary hair loss," said Thomas M. Laughlin, senior VP worldwide and general manager U.S. for Pharmacia & Upjohn Consumer Healthcare. The expected retail price for a one-month, one-bottle supply of Rogaine is $29.50, about half its former prescription price. Grey Advertising, New York, handles advertising and direct-marketing effort beginning later this month.

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