Outback Steakhouse has awarded local media planning and buying for its $20 million account to KSL Media, New York, and national buying to SFM Media Corp., New York. The chain also has narrowed its creative review to 12 shops. McCann-Erickson Worldwide, New York, split with Outback last month. Also, Lone Star Steakhouse & Saloon has hired an unidentified consultant to review agencies and plans to start its first broadcast advertising.
Copyright January 1998, Crain Communications Inc.