Outdoor ad spending climbs

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Third-quarter spending climbed 8.5% over 1995, to $538 million, the Outdoor Advertising Association of America reported. Tobacco, outdoor's second-largest category, jumped 22.9% to $43.8 million during the period, followed by business and consumer services, which leapt 30.5% to $40.2 million. The No. 1-ranked entertainment & amusements category fell 7.4% to $45.7 million.

Copyright January 1997, Crain Communications Inc.

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