OUTDOOR MESSAGES TEST THE BOUNDARIES WITH AMERICA AS THEIR CANVAS, AD MAKERS GO BEYOND A BASIC RECTANGLE TO REACH AUDIENCE

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ESPN 2 and Philip Morris USA's Marlboro are just two of the advertisers beating downtown Chicago's expensive outdoor board space and messy red tape by painting buildings instead of boards. Other brands up against area walls include Special Export beer, WXRT-FM, Hooter's restaurants and Harrah's casinos.
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