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Published on .

(Aug. 28, 2001) -- Online marketing company Outrider, Farmington, Conn., has launched a proprietary e-mail marketing system, Outrider Customer Development System 2.0.

The tool allows planning, managing and deploying of targeted and trackable e-mail marketing campaigns.

The system segments customers based on feedback they voluntarily provide, including their preferences, purchasing habits and other personal information. -- Adrienne Mand

Copyright August 2001, Crain Communications Inc.

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