Oxy moves to O&M, Clearasil to Grey

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SmithKline Beecham, Pittsburgh, will move its $20 million to $30 million international Oxy skincare account to Ogilvy & Mather Europe after Grey Advertising resigned the account in preparation for the agency network's possible appointment to Procter & Gamble Co.'s $40 million Clearasil business. O&M and Grey are SmithKline Beecham global roster agencies.

Procter & Gamble Co. is expected to announce March 5 that Grey Advertising, New York, will get the $40 million global Clearasil skincare account. Clearasil has been without an agency assignment since P&G ended its relationship with Euro RSCG Tatham in January. Grey earlier in the week resigned the $20 million to $30 million SmithKline Beecham Oxy skincare account, apparently to clear the way for the new assignment.

Copyright March 1999, Crain Communications Inc.

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