The online component of Jordan McGrath Case & Partners/Euro RSCG's $8 million to $10 million campaign for SmithKline Beecham's Oxy brand broke May 15. The tagline is "Think Oxy, think oxygen. Get it?" Superstitials, banners and buttons are running on sites including theglobe.com, TalkCity.com and Alloy.com. Teens can also access Oxy information, games, contests and other elements directly at oxyoxygen.com.
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