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Oxygen locks up top spot on Hotmail newsletter

Published on .

Women's network Oxygen Media will announce Jan. 17 premier ad placement on MSN Hotmail's Women's e-mail newsletter, distributed weekly to Hotmail subscribers, under a deal Oxygen and Microsoft Corp. Oxygen also will be anchor tenant on Hotmail's Health & Fitness and Teen categories. Oxygen's online properties such as GirlsOn, Moms Online, Breakup Girl, Oprah.com, Thrive Online and soon-to-launched sports site We Sweat also will provide content for other Hotmail Web Courier free newsletters. Oxygen will advertise on additional MSN properties including MSN.com and MSNBC. Financial terms were not disclosed.

Copyright January 2000, Crain Communications Inc.

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