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New TV spots from Oxygen Media, the online and cable TV-based women's network, highlight the benefits of being female. In one, a father tries to get his daughter to say "Dada," but to no avail: the baby's first word clearly is "Mama" -- and that's "Another great reason to be a woman," as Oxygen's tagline explains. Another shows a woman inside her car while a man changes her tire in a rainstorm. The ads are part of a TV, outdoor and online campaign from Mullen
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