OzEmail says it will spend 15% of its revenue on marketing which, based on figures for the last financial year, means a budget this year of at least $3 million and rising. OzEmail has had two years of rapid growth, employs 215 people, and was listed on the U.S. Stock Exchange last May.
Brand marketing will be a problem because the name (pronounced Aussie-mail) is difficult to transport and the company is expanding internationally, admits David Spence, chief operating officer: "Even in New Zealand it was difficult so we became Voyager. As a brand, OzEmail is not an easy word."
APL Interactive is headed by Geoffrey de Weaver, a former consultant to OzEmail.
Copyright November 1996, Crain Communications Inc.