Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

P&G New-Age Marketing Gurus Ride Traditional Ad Model

Talk Up Dramatic Change But Move Slowly Themselves

By Published on .

NEW YORK (AdAge.com) -- For the past several years, Procter & Gamble Chairman-CEO A.G. Lafley and Global Chief Marketing Officer Jim Stengel have been appearing on podiums across the country as new-age marketing gurus urging other advertisers to move away from traditional marketing practices. But has P&G itself followed the advice it so enthusiastically offers others? Ad Age package-goods reporter Jack Neff takes a closer look at a trailblazing marketing giant that actually may not be. ALSO: Comment on this issue in the 'Your Opinion' box below.

Advertising Age Embedded Player
Most Popular
In this article: