P&G New-Age Marketing Gurus Ride Traditional Ad Model

Talk Up Dramatic Change But Move Slowly Themselves

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NEW YORK (AdAge.com) -- For the past several years, Procter & Gamble Chairman-CEO A.G. Lafley and Global Chief Marketing Officer Jim Stengel have been appearing on podiums across the country as new-age marketing gurus urging other advertisers to move away from traditional marketing practices. But has P&G itself followed the advice it so enthusiastically offers others? Ad Age package-goods reporter Jack Neff takes a closer look at a trailblazing marketing giant that actually may not be. ALSO: Comment on this issue in the 'Your Opinion' box below.

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