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P&G alters agency compensation

Published on .

Procter & Gamble Co. this month initiated a new compensation practice with agencies worldwide. Cost of ad research, with the exception of focus groups designed to gain insight for creative work, will be borne by P&G. Formerly, agencies had shouldered most of the cost. At the same time, P&G is reducing its commission on commercial production from 15% to 10%. Media commissions of 15% won't be affected.

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