×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

P&G alters agency compensation

Published on .

Procter & Gamble Co. this month initiated a new compensation practice with agencies worldwide. Cost of ad research, with the exception of focus groups designed to gain insight for creative work, will be borne by P&G. Formerly, agencies had shouldered most of the cost. At the same time, P&G is reducing its commission on commercial production from 15% to 10%. Media commissions of 15% won't be affected.

Most Popular
In this article: