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P&G buys baby wipes

Published on .

Procter & Gamble Co. will purchase the Scott baby and child wipes business from Kimberly-Clark Corp. for $220 million. The government required K-C to divest that business and others as a condition for approval of its merger with Scott Paper Co. last year. P&G will get Scott's leading Baby Fresh brand, as well as Wash-a-Bye Baby and Kid Fresh wipes. The acquisition includes worldwide trademark rights and manufacturing facilities. D'Arcy Masius Benton & Bowles, New York, which already handles P&G's Pampers diaper account, will handle the U.S. baby wipes business, succeeding Bozell, New York.

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