P&G CHIEF'S ALARM STILL RINGING IN THE EARS OF AD INDUSTRY

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Week II of Edwin L. Artzt's wake-up call to the ad industry reverberated with reaction to the Procter & Gamble Co. chairman's dramatic declaration that traditional advertising faces an uncertain future in the "new media" world.

Mr. Artzt's P&G again took the lead. His new-media point person, Robert J. Herbold, told Advertising Age his company has already committed to Time Warner's Orlando interactive project, and is in talks with GTE and TCI (see interview on Page 14).

Beyond that, Mr. Artzt's bombshell speech at the American Association of Advertising Agencies' annual conference on May 12 led to a wave of early-week distress meetings throughout the advertising community.

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