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P&G chooses teen site Bolt for two-year content deal

Published on .

Procter & Gamble Co. picked online teen network Bolt to develop a multibrand, two-year sponsorship package. Under the deal, Bolt has developed marketing programs targeted to its audience for brands such as Always, Pantene, Pringles and Tampax. The branded content is available at www.bolt.com and through America Online's Teen Channel.

Separately, teen network Snowball.com teamed with the National Football League to develop NFL Under the Helmet (www.nfl.com or www.nfluth.com), a site for young adults and teens that includes video coverage of the NFL. Under the two-year deal, both partners will invest in production and marketing and split advertising and e-commerce revenue. Snowball will handle ad sales.

Copyright September 2000, Crain Communications Inc.

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