Procter & Gamble Co. and Sony's Columbia TriStar Television entered a 3-year deal to develop primetime and syndication programming. The two companies will share development costs. Unlike P&G's similar deal with Viacom's Paramount Pictures, which remains in place, the Columbia TriStar pact includes the development of new daytime soap operas. P&G already produces "Guiding Light,'' "As the World Turns," and "Another World." Columbia TriStar has two top soap operas on the air: "The Young and the Restless" and "Days of Our Lives."
Copyright March 1997, Crain Communications Inc.