The review does not affect the Quebec TV media buying that is handled by Le Group BCP of Montreal. P&G spokesperson Janice Mandel says the move to consolidate the account is not a reflection on the incumbents' handling of their business but rather is P&G/Canada following in its U.S. parent company's footsteps of consolidating media buying. P&G in the U.S. is also reviewing consolidating its TV buying, business worth $1.2 billion. P&G hopes to make a decision about its new agency before Christmas with the actual assignment taking effect January 1, 1998.
Copyright August 1997, Crain Communications Inc.