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P&G to drop Pampers claims

Published on .

Procter & Gamble Co. will drop claims that Pampers Premium Diapers were the "first" breathable diapers and that "other diapers aren't designed to breathe" following a review of its ads by the National Advertising Division of the Council of Better Business Bureaus. The ads had been challenged by Kimberly-Clark Corp., which had introduced breathable Huggies Supreme Diapers very close in time to P&G's launch.

Copyright March 1997, Crain Communications Inc.

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