P&G drops Dr. Laura shows

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Gay rights groups praised Procter & Gamble Co.'s decision to withdraw its advertising from programs hosted by Dr. Laura Schlessinger due to her continuing remarks about homosexuals. The Gay & Lesbian Alliance Against Defamation and the Horizons Foundation both commended P&G after the company announced on May 16 it would withdraw its plans to advertise on the upcoming syndicated TV program "The Dr. Laura Show" and would stop buying time on her radio programs. "We've chosen not to be involved with a show that will require time and resources to deal with this kind of controversy," Cincinnati-based P&G said in a statement. "Today, there are lots of programming options, and we've decided there are better ones for us." The Horizon Foundation launched an advertising and letter-writing campaign against the TV show in February to convince stations not to carry the program, while GLAAD had been meeting with local station managers for the same purpose.

Copyright May 2000, Crain Communications Inc.

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