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P&G drops Luvs diapers in European markets

Published on .

Procter & Gamble Co. is discontinuing its Luvs premium diaper brand in all European markets to allow the marketer to focus on maintaining the European market share lead of its Pampers brand. Michael Conrad & Leo Burnett, Frankfurt, had the business. Saatchi & Saatchi Advertising, London, handles Pampers across Europe..

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