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Ex--P&G execs aid cancer detection system

Published on .

PHOENIX, Ariz. -- Zila Inc. said it has retained Innovative Customer Solutions, a new Cincinnati--based company comprised of sales and marketing executives formerly at Procter & Gamble's Oral Care Division, to help introduce Zila's oral cancer detection system, OraTest, in the U.S. P&G signed a license to market OraTest last January, following nearly a year of market research, Zila said. But in April P&G canceled its license, following a decision to refocus on its core healthcare business. Zila said it is awaiting FDA approval of the system, currently marketed in Canada, Australia and the U.K.

Copyright October 1996, Crain Communications Inc.

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