P&G, GM, AT&T back SRI's rival to Nielsen

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Three of the nation's largest advertisers--Procter & Gamble Co., General Motors Corp. and AT&T Corp.--have signed on to support Statistical Research Inc.'s SMART-TV initiative on audience measurement.

Combined with the recent signing of seven ad agencies, SRI "has such momentum going on this I think we'll see an announcement by summer to roll out a national TV competitor to Nielsen [Media Research]," said a top executive close to SRI.

Gayle Metzger, president of SRI, declined comment, as did the three marketers.

For more on this, read the full story in the News & Features area.

Copyright February 1997, Crain Communications Inc.

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