P&G to host Web advertising forum

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Procter & Gamble Co. said it will host an interactive marketing summit in Cincinnati this summer called FAST-Forum (Future of Advertising Stakeholders Forum). Coca-Cola Co., AT&T Corp., Levi Strauss & Co. and McDonald's Corp. have committed to attend the forum, which is open to advertisers, agencies and key content and technology providers. Speaking at the @d:tech conference in Chicago, P&G VP-Advertising Denis Beausejour announced the summit in a speech urging better quality interactive advertising. "The advertising opportunities we currently have on the Web are really pretty limited," he said.

Copyright May 1998, Crain Communications Inc.

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