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P&G hunts agency for Eagle snacks

Published on .

Procter & Gamble Co. is apparently looking within its roster for an agency to handle the Eagle snack brand acquired from Anheuser-Busch this year. The company said it plans to test market some Eagle products, possibly containing Olean, in 1997, but currently has no agency for the brand. A likely candidate is Wells Rich Greene BDDP, New York, which handles P&G's Pringles.

Copyright December 1996, Crain Communications Inc.

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