P&G introduces Downy in Europe

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Procter & Gamble Co. is bringing its Downy fabric conditioner brand to Europe with an October launch in Germany. P&G already markets Lenor fabric conditioner throughout Europe, which it relaunched in July 1998 as Lenor Care. A TV, radio and print campaign from Grey Advertising, Duesseldorf, supports. Spending was not disclosed. Grey also handles Lenor.

Copyright August 1999, Crain Communications Inc.

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