P&G LAUNCHES NEW ALWAYS PRODUCT VIA WEB

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(Sept. 4, 2001) -- Procter & Gamble Co. is launching Always Maximum Protection, a sanitary pad designed for women with pant sizes 12 and up, via PlusSize.com, a Cincinnati-based e-tailer that specializes in plus-size clothing.

Most pads are designed for pant sizes 6 or below, according to P&G, but PlusSize's research shows there are 65 million women in the U.S. who wear size 12 or above and more than 20 million who wear size 16 or above.

"New Always Maximum Protection is the latest product in our lineup that is a direct result of what women have told us they wanted," said Fernando Aguirre, president-global feminine care of P&G. "Plussize.com presents us with a wonderful opportunity to connect further with our consumers providing product information that matches current trends in lifestyle." -- Jack Neff

Copyright September 2001, Crain Communications Inc.

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