P&G launches site for Crest Kids

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Procter & Gamble Co. launched Crest Sparkle City as part of its new dental health site, crestkids.com. Sparkle City is the first online extension of Crest's first-grade Dental Health Program, which the marketer offers to elementary schools nationally. The site (www.crestkids.com) features animated Crest characters, streaming video and MP3 sound.

Copyright March 2000, Crain Communications Inc.

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