Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

P&G launches site for Crest Kids

Published on .

Procter & Gamble Co. launched Crest Sparkle City as part of its new dental health site, crestkids.com. Sparkle City is the first online extension of Crest's first-grade Dental Health Program, which the marketer offers to elementary schools nationally. The site (www.crestkids.com) features animated Crest characters, streaming video and MP3 sound.

Copyright March 2000, Crain Communications Inc.

Most Popular
In this article: