The deal expands a 1999 relationship in which Universal Razor launched the first triple-blade women's razor under the Noxzema brand, but marks the first time P&G has licensed production rights along with a trademark license. Universal Razor will be responsible for marketing the products, too, though it will work with P&G on joint promotional programs. Included in the deal are Old Spice Shaving Creams, Soothing Gels and Pre-Electric Lotion and Noxzema Shaving Creams.
Shaving products for both brands have received scant media support in recent years, but Publicis Groupe's Saatchi & Saatchi, San Francisco, is the agency for Old Spice and Bcom3 Group's Leo Burnett USA, Chicago, handles Noxzema. -- Jack Neff
Copyright April 2001, Crain Communications Inc.