Planet Reebok for 1996
Next year will bring an evolution of Reebok International's "Planet Reebok" marketing concept and the introduction of a design concept and in-store merchandising program called Mobius. Reebok's new advertising and point-of-purchase tagline is said to be "This is my planet." The Mobius line, encompassing all performance product categories, is supported by a campaign from Leo Burnett USA, Chicago. "Mobius" hits next spring.