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P&G makes Impress, Bounty moves

Published on .

Procter & Gamble Co., Cincinnati, in spring 2001 will roll nationally in the U.S. its new Impress plastic wrap. Coming this September will be a new version of Bounty paper towels in a Kleenex-style pop-up cube dispenser. Impress is touted as a wrap that sticks to itself or other surfaces when pressed but doesn't tangle like regular plastic wrap when unrolled. It entered test market in Grand Junction, Colo., in January. Bounty in a box is intended to increase use of the paper towels in parts of the house other than the kitchen, a P&G spokeswoman said. Ad plans weren't disclosed. D'Arcy Masius Benton & Bowles, New York, handles Impress; Jordan McGrath Case & Partners/Euro RSCG handles Bounty.

Copyright May 2000, Crain Communications Inc.

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