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Does P&G Still Matter?

Published on .

The master marketer of the 20th century has become the Wall Street whipping boy of the 21st. The company that pioneered TV advertising has been pushed off prime time by a new wave of marketers whose margins and budgets will bear the sky-high pricing. Even P&G questions whether "the P&G way" still works. Has time passed Procter by, or will the poster child of the old economy have the last laugh? Jack Neff reports on Page 48.
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