Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Does P&G Still Matter?

Published on .

The master marketer of the 20th century has become the Wall Street whipping boy of the 21st. The company that pioneered TV advertising has been pushed off prime time by a new wave of marketers whose margins and budgets will bear the sky-high pricing. Even P&G questions whether "the P&G way" still works. Has time passed Procter by, or will the poster child of the old economy have the last laugh? Jack Neff reports on Page 48.
In this article:
Most Popular