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Published on .

Procter & Gamble Co. is moving its Bounty paper towels account outside the U.S. from Bcom3 Group's Leo Burnett Worldwide into Havas Advertising's Arnold Worldwide Partners effective July 1. The move follows Havas' decision earlier this month to merge Arnold with Jordan McGrath Case & Partners Euro RSCG, which handles Bounty in the U.S. A P&G spokesman said the move was made to consolidate Bounty under a single global agency. Besides selling Bounty in several European countries, P&G recently concluded a test of the brand in Japan. The spokesman wouldn't comment on any plans for a national rollout there.

Copyright March 2001, Crain Communications Inc.

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