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P&G names Burnett for corporate work

Published on .

Procter & Gamble Co. has tapped Leo Burnett USA, Chicago, as agency for its first U.S. corporate branding campaign, which will break later this year. Edelman Public Relations, Chicago, will handle PR for the effort, which a spokesman said took a "holistic" approach.

Copyright March 2000, Crain Communications Inc.

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