P&G Names New Global Beauty Chief

Ed Shirley Joined Company Through 2005 Gillette Acquisition

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CINCINNATI (AdAge.com) -- Procter & Gamble Co. has put North American chief Ed Shirley in charge of its global beauty business, making him the highest-ranking Gillette veteran at the company. The company also put his second in command, Steve Bishop, in charge of the North American business.
Ed Shirley
Ed Shirley

Mr. Shirley, 51, becomes vice chairman-global beauty and grooming on July 1, overseeing both the Gillette business from which he joined P&G in 2005 and the rest of P&G's beauty business. The post has been unoccupied since Susan Arnold became president-global business units last year.

Most Gillette execs moved on
Mr. Shirley is among few remaining senior Gillette executives at P&G, as most left following the 2005 acquisition. He previously ran the North American Market Development Organization, which oversees sales, media planning and buying, and multi-brand marketing initiatives.

Mr. Bishop, 44, will replace Mr. Shirley as president-North American Market Development Organization. He previously held the No. 2 position in that organization and developed the North American piece of an accelerated cost-cutting restructuring P&G launched earlier this year.

Mr. Bishop previously "led the turnaround of P&G's North American Fabric Care business," Chaiman-CEO A.G. Lafley said in a statement. That has included a rapid-fire series of brand and line extensions for such brands as Tide and Gain, as fabric care has led P&G sales growth for much of the past few years despite flat or declining media spending on smaller brands.

Disappointing growth
P&G's beauty business, though a high priority, has seen slowing sales growth of late, pulling down overall company topline growth rather than leading it, as projected long-term. P&G executives expressed disappointment over the unit's 3% organic sales growth rate last quarter.

Mr. Shirley "is the right leader to accelerate the long-term growth of P&G"s beauty and grooming business," Mr. Lafley said. "He knows how to win with consumers and retail customers in fast-growing, highly complex categories. ... He'll bring a 'fresh lens' to help identify new opportunities and connections for consumer delight and [retail] customer business growth."
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