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P&G looks for Nordic shop

Published on .

Procter & Gamble has invited 14 unnamed agencies to compete for a new pan-Nordic account. A final decision on who gets the account will be made by January 1996, according to P&G's Copenhagen office. P&G spends between $70 million and $80 million a year on advertising in the Nordic countries. P&G has lead agencies for Denmark, Sweden, Norway and Finland. These include Thomas Bergsoe, NP/Grey, Saatchi & Saatchi and Leo Burnett Co.

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