P&G TO PARE ROSTER OF INTERACTIVE SHOPS

Published on .

(July 23, 2001) -- Procter & Gamble Co. plans to consolidate its roster of interactive marketing agencies over the next 12 to 18 months in a move Global Marketing Officer James R. Stengel said in a statement is aimed at "greater integration in our marketing programs, simplified working relationships and reduced costs."

A spokesman said the consolidation would not necessarily limit P&G to using only shops affiliated with its roster agencies. P&G plans to reduce its roster from 40 shops to 20.

Among many interactive shops P&G currently uses are Grey Global Group's Grey Interactive, New York; Northlich, Cincinnati; and Bridge Interactive, Cincinnati. -- Jack Neff

Copyright July 2001, Crain Communications Inc.

In this article:
Most Popular