Publicis Group's Saatchi & Saatchi, New York and London, handle the Olay cosmetics brand in the U.S. and Europe. In cosmetics, P&G will continue to focus on what it termed "the successful, profitable Cover Girl and Max Factor businesses."
Overall, P&G will continue to focus on four core categories, including baby care, laundry, feminine care and hair care, along with what President-CEO A.G. Lafley termed "faster-growing, higher-margin, asset-efficient businesses," in a conference with financial analysts in New York today.
P&G Chief Financial Officer Clayton Daley also told analysts that the marketer will discontinue the Fit produce rinse brand in the U.S. and scale back the Dryel home dry cleaning brand to North America only.
Mr. Lafley also said P&G would roll out the Thermacare disposable heat wrap brand nationally at retail in the U.S. in the fiscal year that starts in July, from its current limited distribution through health professionals and Internet sales. -- Jack Neff
Copyright June 2001, Crain Communications Inc.