The Olay Touch lineup consists of a cream and a lotion. The products, which contain added vitamin B3, promise to provide the skin with additional moistness and softness.
The launch is backed with a TV campaign by Saatchi & Saatchi, London. The TV commercial features the tagline "Love the Skin You're In."
Simultaneously with the Olay Touch rollout, P&G is repackaging the entire Oil of Olay offering so consumers can more easily differentiate between the various Oil of Olay lines such as Essential Care, Special Care, Pro Vital and Touch. -- Dagmar Mussey
Copyright August 2001, Crain Communications Inc.