P&G PLANS EUROPEAN ROLLOUT FOR OIL OF OLAY

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(Aug. 28, 2001) SCHWALBACH, Germany -- Procter & Gamble Co. in October will expand its moisturizing range by rolling out Oil of Olay Touch to Germany, Italy, U.K., Switzerland, Austria, Scandinavian and U.S.

The Olay Touch lineup consists of a cream and a lotion. The products, which contain added vitamin B3, promise to provide the skin with additional moistness and softness.

The launch is backed with a TV campaign by Saatchi & Saatchi, London. The TV commercial features the tagline "Love the Skin You're In."

Simultaneously with the Olay Touch rollout, P&G is repackaging the entire Oil of Olay offering so consumers can more easily differentiate between the various Oil of Olay lines such as Essential Care, Special Care, Pro Vital and Touch. -- Dagmar Mussey

Copyright August 2001, Crain Communications Inc.

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