P&G plans magazine in France

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Procter & Gamble Co., Cincinnati, is working with BDDP-owned Textual, Paris, to test a general-interest women's magazine likely to launch in France later this year. A P&G France spokesman wouldn't divulge the company's specific plans for the new magazine, tentatively called Mieux (Better), but confirmed the publication is "currently in a testing phase." The magazine is believed to cover conventional topics featured in women's magazines, with prominent placement of P&G brands and products, as well as traditional advertising.

Copyright August 2000, Crain Communications Inc.

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