Procter & Gamble Co., Cincinnati, is working with BDDP-owned Textual, Paris, to test a general-interest women's magazine likely to launch in France later this year. A P&G France spokesman wouldn't divulge the company's specific plans for the new magazine, tentatively called Mieux
), but confirmed the publication is "currently in a testing phase." The magazine is believed to cover conventional topics featured in women's magazines, with prominent placement of P&G brands and products, as well as traditional advertising.
Copyright August 2000, Crain Communications Inc.