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P&G plans sell-offs, intro

Published on .

Procter & Gamble Co., Cincinnati, will sell two European skincare brands as part of a plan to concentrate on its top brands. P&G said it's seeking buyers for the French line Biactol and the Italian brand Topexan, which make up less than 1% of its beauty-care sales. P&G instead will focus on global brands Clearasil and Oil of Olay. If a buyer isn't found, P&G said it will keep the brands. Last year, it sold Prell shampoo and Coast soap under similar circumstances. In South America, P&G launched an ultra-slim version of Tess sanitary napkins. The debut in Venezuela is an effort to boost P&G's dominant share in that country's feminine hygiene sector. Ars/DMB&B, Caracas, handles.

Copyright January 2000, Crain Communications Inc.

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