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P&G GOES PLATINUM

Published on .

Procter & Gamble Co. this week airs "Millennium," a TV commercial to introduce Secret Platinum Protection to the Hispanic market. The spot uses computer generated graphics; its tagline is "Secret Platinum Protection: Con el poder que tu necesitas" which means "With the strength you need." The commercial-targeting women aged 18 to 34-will air on Telemundo and Univision networks. Chicago-based Leo Burnett Co.'s Lapiz unit handles. A radio campaign
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