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P&G ponders sale of Clearasil brand

Published on .

Procter & Gamble Co. is considering selling its Clearasil skincare brand, according to an executive close to the company. A spokeswoman said P&G can't comment on rumors, but called Clearasil "a very strong business." Unlike such brands as Prell shampoo and Coast soap that P&G has divested in recent years, Clearasil is a global brand that P&G earlier this year identified as one of its global beauty-care priorities. Grey Global Group, New York, handles Clearasil, which had media spending of $11 million last year in the U.S., according to Competitive Media Reporting.

Copyright July 2000, Crain Communications Inc.

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