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P&G PREPARES PAPER PRODUCT ROLLOUTS FOR FALL

Published on .

(July 9, 2001) -- Procter & Gamble Co. is preparing a major fall offensive for its paper business with the U.S. launch of Tempo handkerchiefs and Bounty Double Quilted.

Tempo, a European brand, rolls into U.S. stores in late August with car and pocket packs and TV and print ads from Bcom3 Group's D'Arcy Masius Benton & Bowles, New York, expected to break in September. Radio ads may come later, a P&G spokesman said.

Bounty Double Quilted will be in retail stores in September. Double Quilted is billed as more absorbent and stronger when wet than regular Bounty in TV, print and interactive ads breaking in November from Havas Advertising's Jordan McGrath Case & Partners. -- Jack Neff

Copyright July 2001, Crain Communications Inc.

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