P&G promotes Febreze on German Taxis

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SCHWALBACH--Across five southern German cities including Schwalbach, taxis have painted on them the name Febreze, the new textile freshener brand by Procter & Gamble Co. The promotion, an advertising first by the household giant, includes information on Febreze inside the head rests of the taxis' front seats. The campaign, including TV and radio, is handled by Grey Advertising, Duesseldorf.

Copyright October 1999, Crain Communications Inc.

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