Procter & Gamble Co., Cincinnati, in an effort to push for more family-friendly TV programming, is enlisting the major ad trade groups to create a new awards program. Still in the early development stages, the program will recognize achievements in the development and broadcasting of family programming by networks, studios and advertisers. Joining the nation's No. 2-spending advertiser in developing the awards are the Advertising Council, American Association of Advertising Agencies, Association of National Advertisers and American Advertising Federation. The announcement of the new program was made by P&G Chairman-CEO John Pepper Nov. 18 at the 45th annual Ad Council dinner.
Copyright November 1998, Crain Communications Inc.