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P&G relaunches Vicks Action 500+ in India

Published on .

BOMBAY--Procter & Gamble Hygiene and Health Care has relaunched cold remedy Vicks Action 500+ in India. Packaging is now blue instead of green -- in line with the product's look in the rest of the world -- and the brand name is now on each tablet, making it more visible. Vicks Action 500+ launched in India in the early 1980s and was one of the first OTC cold tablets.

Copyright August 2000, Crain Communications Inc.

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