×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

P&G relaunches Vicks Action 500+ in India

Published on .

BOMBAY--Procter & Gamble Hygiene and Health Care has relaunched cold remedy Vicks Action 500+ in India. Packaging is now blue instead of green -- in line with the product's look in the rest of the world -- and the brand name is now on each tablet, making it more visible. Vicks Action 500+ launched in India in the early 1980s and was one of the first OTC cold tablets.

Copyright August 2000, Crain Communications Inc.

In this article:
Most Popular