×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

P&G reports 1% rev gain

Published on .

Procter & Gamble Co. reported a 13% increase in earnings to $944 million for the second quarter ended Dec. 31, reflecting cost savings achieved through marketing and manufacturing simplification. Growth remained sluggish, with revenue rising 1% in the quarter to $9.1 billion. Sales in the U.S. grew 3%, helped by strong gains in the laundry and snacks categories. Sales in Asia declined 8%, in part because of competitive pressure in Japan.

Copyright January 1997, Crain Communications Inc.

Most Popular
In this article: