P&G revamps Pantene for relaunch

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Procter & Gamble Co. will relaunch its Pantene Pro-V haircare line in August with new products, packaging, displays and advertising. Products in the redesigned line will be grouped by function along five lines: basic care, color care, curls, volume and smoothing. An ad campaign breaking in August from Grey Worldwide, New York, will support.

Copyright June 2000, Crain Communications Inc.

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